Heather Watson presented to a group about considerations for writing product descriptions for web.

 

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More Episodes

Episode 34 - Join ‘Em

May 17, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are looking at some cases where brands have jumped on the bandwagon.

 

First, Heather gets excited about Eminem’s use of AR at Coachella. At a time when a number of performers have gone on the record that they are banning cell phone use at performances, Eminem in typical fashion, does the complete opposite.

 

After close to a decade of using Arial font, Google is changing the font in their popular mail app GMail. Heather and Brendan talk about the shift and the reasoning behind the change.

 

A new Blackberry? Blackberry CEO was interviewed recently and spoke about a market need for a basic and secure mobile device. He said he won’t make it but is there one in the works?

 

Heinz decided to take a long standing customer request to make a ketchup/mayo product to Twitter. Turns out, customers do want what is being fondly called “Mayochup” and now they’re planning to manufacture it.

 

Finally, Heather and Brendan list Slack as one of their favourite things. They talk about the uses and why it works for them.

 

Links:

Check Out Eminem’s AR Experience

Google Switches it Up

A New Blackberry?

Mayochup Wins the Internet

Favourite Things: Slack

 

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Episode 33 - Everything Snapchat

May 10, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about Snapchat News.

First, DJ Khaled gets in a bit of hot water after some of his sponsored posts aren’t disclosed as such and his lifestyle snaps are questionable. Heather and Brendan talk about the importance of disclosing and targeting ads at their intended audience.

Snapchat is testing e-commerce and shoppable posts. This is a new feature that will open up another sales channel for businesses worth keeping an eye on.

Group video chat is now a thing in Snapchat. Heather and Brendan talk about how people are using the tool.

After sustaining big losses on Snaps Spectacles product, they’ve decided to re-launch it. Making Heather and Brendan wonder… why?

Links:

DJ Khaled Scrutinized

Shoppable Posts in Snapchat

Group Video Chat

Spectacles Re-launch

Favourite Things: Google Analytics

 

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Episode 32 - Comparing Apples to Googles

May 3, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a mashup of things including debating whether it’s font or typeface.

 

First, Heather celebrates how a graphic designer redesigned well recognized logos replacing the brand name with the font name. This launches a discussion about choosing fonts to represent your brand.

 

In an attempt to get people to enjoy life, Minute Maid has launched their #ThisIsGood campaign that encourages parents to post imperfect photos. The brand conducted a survey which identified staggering numbers about how people don’t post photos unless they’re perfect.

 

There are new IAB advertising standards in place that help people track mobile advertising effectiveness and ROI. It’s going to get a bit jargony and nerdy here, hang on.

 

A report is out and it shows that Taco Bell is handing it to Wendy’s on social media. Heather and Brendan talk about the rankings and what we can learn from the big brands.

 

Finally, Heather and Brendan swoon about IFTTT and what they use it for.

 

Links:

Font Names For Brand Names

Minute Maid This is Good Campaign

New IAB Standards

Quick Serve Restos Battle it out on Social

Favourite Thing: IFTTT

 

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Radio Sessions 7: Voice Services

April 30, 2018

Another appearance on FM 90.5 has Heather Watson talking about voice services like Amazon Echo, Siri and Google.

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Episode 31 - Storytelling Through Advertising

April 26, 2018

Today on The Marketing Podcast, we’re talking about how brands are telling stories through ads. Heather Watson and Brendan Quigley are looking at four different ad campaigns and how they tell stories to attract attention and connect with their audience.

Marketing agency Bob’s Your Uncle has partnered with the non-profit organization Second Harvest. The agency which focuses on “Thoughtful food and beverage brands” has created its own beer called “Been a Slice” which is made from old bread that would otherwise be thrown out. Proceeds from beer sales will support other similar initiatives through Second Harvest.

French retailer Monoprix has a unique perspective on the benefits of grocery delivery. The ad features a cringeworthy 80s song with creative witty lyrics that highlight why the worst song in the world would be in the playlist. The ad itself then shows how the problem could be solved by getting grocery delivery.

Bevel Mirrors CEO has never seen a shaving ad featuring a man of colour so he leveraged his mirror company to do just that. Heather and Brendan talk about how we have conditional biases and how breaking those biases garners positive attention for brands.

A series of anti-smoking ads were launched in Florida which feature smokers telling intimate and sincere stories about why they want to quit smoking. The long form ads take a different approach from standard anti-smoking ads which tend to lecture and guilt smokers. Heather and Brendan delve in to how these ads are resonating with viewers.

Links:

Marketing Agency Creates Beer Label

Cringeworthy Song

Black Men Do Shave

Empathetic Anti-Smoking Ads

 

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Episode 30 - Mobile Spending and Loyalty Programs

April 19, 2018

Today on The Marketing Podcast, we’re talking about mobile e-commerce. Brendan Quigley has finally discovered the benefits of mobile payments as he and Heather Watson discuss how businesses are incorporating it. As well, they are talking about Subway and Canadian Tire mobile loyalty programs. There’s a new report about how European consumers are using m-commerce. Finally, they’re talking about one of their favourite things… Shopify!

 

Now that Brendan has a new phone, he’s using Google Pay. Heather and Brendan are talking about the benefits to consumers for each and how small businesses are managing the shift. Hint… not well.

 

Subway Sandwiches have launched a loyalty program that is tracked through a mobile app that allows users to collect points and redeem on future purchases. Heather and Brendan are looking at the benefits and costs to businesses on loyalty mobile apps.

 

Europe’s shoppers are using their smartphones for purchases more often with over 60% of retail traffic coming from mobile sales. Brendan talks about how people are using mobile apps because they’re time crunched and want to make things fast and seamless.

 

Canadian Tire is starting to transition their Canadian Tire money program to a mobile platform too that includes their sister companies. Heather details how it works.

 

Finally, all this talk about mobile commerce has us looking to our favourite e-commerce platform, Shopify. As a Shopify partner Heather and Brendan have some great things to share.

 

Links:

Google Pay vs. Apple Pay

Subway’s New Loyalty Program

European Consumer Trends

Canadian Tire Loyalty Program

Favourite Things - Shopify

 

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Radio Sessions 6 - Facebook Scandal

April 18, 2018

Another special episode of Heather Watson on FM 90.5. This show she’s talking about the Facebook Scandal as well as imminent changes to Google site indexing.

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Episode 29 - What to Make of Facebook?

April 12, 2018

Today on The Marketing Podcast, we’re digging in further on the Facebook Cambridge Analytica scandal. Heather and Brendan are talking about what it’s all about, what it means for Facebook marketing and advertising campaigns and what businesses should be doing to protect customer data.

 

This all started with Cambridge Analytica. Heather and Brendan talk about the origin of the Facebook breach and how Facebook has responded.

 

#DeleteFacebook is now trending everywhere; some big names in tech have been deleting their Facebook pages including Elon Musk. Brendan asks, ‘should you delete your Facebook page?”

 

All this talk of Facebook has Heather and Brendan talking about the impact on engagement and how small businesses should respond to the shift in consumer perceptions of the platform.

 

Finally, Brendan talks about how businesses can keep customer information secure from cyber attacks and what it all means.

 

We round out the show with our Favourite Things! We’re talking about password security.

 

Links:

What is Cambridge Analytica?

SpaceX #DeleteFacebook

Data Security for Small Business

Favourite Things - 1Password

 

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Radio Sessions 4: McDonalds App

April 10, 2018

Heather Watson is back on FM 90.5 and this time she’s talking about how the McDonald’s app is making their workers disgruntled. Also, she talks about how pop star Rhianna cost SnapChat $800M and the recent news about Facebook data.

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