Today on The Marketing Podcast, Heather and Brendan are talking about those shiny new voice assistant devices that many people got over the holidays. There are some unique partnerships and uses that they explore.

 

KFC and Alexa pair up to make Amazon fun providing chicken jokes, pick-up lines, random chicken thoughts and quizzes. The KFC bot can be activated by saying “Ask KFC to talk chicken to me”.

 

A recent study shows how consumers will use voice technology in the near future. By 2020 there will be 7.5 billion digital assistants in the world. Heather and Brendan talk about how consumers are accepting assistants in our phones as virtual assistants but they don’t like bots and machine learning.

 

Smart home devices make life easier but in the rush to push out IoT devices that are easy to use, security measures are being ignored. Heather and Brendan talk about some of the business opportunities around IoT security and service.

 

eBay now allows users to search items through Google Assistant, find them and send them to a user’s phone. This bot opens up the discussion for Heather and Brendan about optimizing search for a voice. What does it mean for marketers to ensure that the bots and voice assistants are serving brands or products to voice assistant search.

 

Links:

Talk Chicken To Me

How People Will Use Voice Technology

Smart Home Devices Raise Cybersecurity Risks

Google Assistant and Ebay to Your Phone

 

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More Episodes

Episode 16 - Full Fledged Facebook

January 11, 2018

Today on The Marketing Podcast, Facebook is up to a whole bunch lately so Heather and Brendan are talking about some changes, updates and news all related to Facebook.

 

Facebook launches a messaging app that is for children under 13; we explore some of the features and benefits. In a move to groom future users and create safe positive spaces, the app signals the significant role that messenger may play in the future.

 

In April 2017 Facebook announced their AR Studio but it was open to a limited audience. They announced however in December that it’s open for all third party creators. This means that users will see more use of AR on Facebook. Heather and Brendan talk about leveraging this to market small business.

 

Facebook launched the Facebook Creator app on iOS and it’s open to individuals on Pages or profiles. It’s a space where creators can find resources and tips on how to create great videos, connect with fans and grow on Facebook. These tools help Facebook Influencers build a community and provide better insights, a unified inbox and access to exclusive tools. Brendan and Heather remind the importance of businesses to now ask their influencers for detailed metrics.

 

Instagram banned an advertiser who ran an ad with fake hair across it which lead to users swiping up to the linked website unintentionally. A reminder that marketers ruin everything, Heather, and Brendan talk about why this is an incredibly bad idea.

 

Links:

Facebook Messenger for Kids

Facebook’s AR Studio Open to All

New Tools for the Facebook Creator Community

IG Story Ad with a Fake Hair

 

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Episode 15 - Big Brands Teaming Up

January 4, 2018

Today on The Marketing Podcast, Brendan Quigley and Heather Watson are looking at some new marketing partnerships that use tech in creative ways.

 

YouTube is giving people a better way for people to engage with videos. Through in-app sharing users can comment and engage with each other. This is giving brands greater insight through more meaningful conversations and gets away from conversation hijacking.

 

Domino’s Pizza and Slack have partnered up. A new Slackbot allows users to order and pull together pizza orders through Domino’s. Building on Episode 11, this is a great example of how Bots can work and highlights how Domino’s has a long history of leveraging technology to create better customer experiences.

 

Crowdsourced navigation app Waze has partnered with Allstate to bring roadside assistance services to Waze users. Wazers can get help with flats and other common breakdown issues with the tap of a button. Using the GPS the tow truck can locate users easily and also launch a call to friends and family. Heather and Brendan talk about how when good partnerships make sense for users and brands and how it seems like a no-brainer to bring them together.

 

In other partner news, the upcoming sequel Jumanji has paired up with Oculus to create an immersive scavenger hunt. Sony pictures is leveraging the 360 video to promote the release of Jumanji, putting users in scenes from the movie in a fun interactive game that can be played on Oculus and Facebook. Not everybody has big movie studio dollars behind them but Heather and Brendan talk about how businesses can use 360 technology affordably.

 

Links:

YouTube’s In-App Sharing Feature

Domino’s Slackbot

Domino’s Pizza is a Tech Company

Allstate Teams up with Waze

Jumanji 360 Scavenger Hunt

360 Studio Photo

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Episode 14 - Auld Lang Syne

December 28, 2017

Today on The Marketing Podcast, we’re dropping in from our turkey coma to send you happy wishes for a New Year.

 

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Episode 13 - Marketing Trends for 2017

December 21, 2017

Today on The Marketing Podcast, Heather Watson and Brendan Quigley look at trends that will be coming to the forefront in 2018.

 

First we look at a round-up of six social media trends including analytics, social listening and chatbots and what this means for marketers. Bots aren’t taking over the world… yet, but there are some opportunities for businesses to hook in to these trends.

 

Heather talks about her nostalgia for cassette tapes as they talk about how this form of music delivery is making a comeback. Bands are recording and selling tape again and we talk about why.

 

New research is showing that Twitter is getting a better ROI than we give them credit for. We talk about how they’re becoming easier for brands to use for paid outreach and how they’re focused on being brand friendly; including a Transparency Centre to promote advertising transparency for users and brands.

 

“Fake News” and the desire for news agencies to be first to break stories has resulted in consumer mistrust and skepticism. Content distributors are going to look for ways to validate information and will be pressured to scrutinize, and publish, their sources. Heather gets political and talks about the need for more rules in advertising on platforms like Facebook.

 

Links:

Trends for 2018

Cassettes are Coming Back

Twitter is on the upswing

Twitter’s Transparency Centre

Standardized Trust Indicators

 

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Episode 12 - Allll About Advertising

December 14, 2017

Today on The Marketing Podcast, we’re taking a look at some amazing advertising campaigns as well as the great lengths that one company is going to so Facebook ads are blocked.

 

Snickers do a creative TV network takeover and layer it across their web and social. Heather and Brendan talk about large-scale campaigns and the orchestration required to pull it off. Heather takes a stroll down memory lane on the WKRP Turkey Giveaway.

 

Heather talks about an ad campaign that shows maxi pad advertising using a blood-like substance instead of the blue gel that is typically used. There is controversy around the campaign where both men and women are praising and criticizing the ad. We talk about truth in advertising and where the line is.

 

Ad Blocker Plus has figured out how to block Facebook ads. What does this mean for Facebook advertisers? Heather considers what non-digital ad blockers exist and the importance of quality content. We talk about how Facebook encourages low-quality advertising by not teaching advertisers how to effectively advertise.

 

Finally, Heather is enamored with Bose’s latest campaign and how it highlights the emotional aspect of buying and the role that music plays in our lives.

 

Links:

Snickers Most Satisfying Ad Campaign

Women Bleed Blue

Ad Blockers take on Facebook Advertising

Raspberry Pi Ad Blocker

Bose Gives Heather the Feels

 

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Episode 11 - Bot or Not, Be Polite

December 7, 2017

Today on The Marketing Podcast, we’re talking about bots. Heather and Brendan explore basic bots and advanced bots and what businesses are doing to add bots to their marketing and business functions.

 

Seems obvious to us but a study shows that chat bots that are polite get better engagement. Brendan takes a moment to explain what a bot actually is and how they work.

 

A report from IFTTT shows that the majority of consumers don’t want a robot shopping for them but they do trust bots for deliveries. However consumers are okay with VAs doing their shopping. We talk about how bots are working for retail and how to keep that human touch.

A robot in Saudi Arabia got citizenship, making it the first citizen robot in the world. We talk about the creepiness of it and whether or not it is machine learning or programmatic and how it all works.

 

Brendan shares a little tool called Re-Scam that uses bots to keep email scammers at bay. Heather wonders if it would work on her mother-in-law. Using bots for good can protect people from losing money to scammers.

 

Links:

Polite Bots Get Better Engagement

Are People Ready for Bots for the Holidays

Aflac Duck is Now a Bot

AI Powered Robot Gets Citizenship

Re-Scam… Scam the scammers

 

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Episode 10 - Everything Mobile and Alternative Uses for Selfie Sticks

November 30, 2017

Today on The Marketing Podcast, we are talking about everything mobile… mobile apps, mobile web, and mobile tools. Heather stoops to a new low by buying a selfie stick and they chat about possible other uses for selfie sticks.

 

A recent study talks about the increase of app usage over mobile web. Brendan talks about the difference between the two and what it means for brands as well as how it’s evolved. This increase is not only true for millennials but older demographics as well. Heather outlines some of the fundamentals, pricing, and benefits for small business to invest in building a mobile app.

 

Amazon’s new app uses AR View on iOS 11 that allows users to use AR to see how products look at home. Heather and Brendan look at some of the best uses for products and whether or not it works and how we can see it develop in the future.

 

Pixel tracking is finally available on Snapchat. Brendan goes into detail about what a pixel is and how it works. We dive deeper into what the Snapchat pixel can do and how they’re getting creepy but consumers are okay with it for the most part.

 

Home Depot tops the list of big retailers who do well on mobile web. We look at a round up of retailers and their mobile experiences and talk about what features serve customers well and increase sales.

 

Links:

New Stats on App Usage

Amazon Launches AR app for iPhone

Snapchat opens up Pixel Tracking

Snapchat has fallen out of the top 10 in the App Store

The Economist and How they’re using Snapchat

Home Depot Tops Mobile Web Usability

 

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Episode 9 - Sears is Wishful

November 23, 2017

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a few new trends in marketing to keep an eye out for.

 

First, businesses can advertise to existing customers through Facebook Messenger. A discussion about how it works and why it makes sense.

 

Looking back at 2017, there is a roundup of video marketing trends. Which of these make sense for businesses to use? How can businesses effectively use video marketing?

 

McDonald’s has launched a mobile app for ordering. Heather rehashes her angst from last week's’ McDonald’s fail and she’s skeptical about whether or not McDonald’s can get it right.

While Sears Canada is bankrupt and liquidating their stores, Sears US is shifting to attract a nostalgic customer with the re-launch of their Wish Book. Some predictions are made about the fate of Sears in the US along with looking at the value of reconnecting with a nostalgic audience.

 

Links:

Facebook Launches Messages Objective

Video Marketing Trends of 2017

McDonald’s Pushes Mobile Ordering

Sears Wishbook is Back

 

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Episode 8 - Fast food wins, and fails

November 16, 2017

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are in need of food… fast! They touch on a McDonald’s fail as well as a great rivalry between Wendy’s and Burger King. As well how a business can start a rivalry and do it well.

 

Tracking you on your mobile device is easier than one may think. A recent study demonstrated that a mobile and can access enough GPS information through a mobile ad and an app to pinpoint people within minutes of their locations. We talk about tracking and the benefit for marketers; as well as the overall creepiness of it all.

 

Facebook and Google have been found to be pushing the boundaries of political advertising; giving a boost to political ads. We chat about what it means for future elections and how Facebook and Google should respond.

 

A food truck owner has had to shut down her business after she made some inappropriate comments online following the recent Vegas shooting. We talk about the impact of making statements on social media and what businesses should avoid.

 

Links:

Geolocating people through mobile ads

Burger King gets cheeky with Wendy’s

Episode 1: Wendy’s Social Media Secrets

Facebook and Google get political

Food Truck Shut Down After Facebook Rant

 

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