Today on The Marketing Podcast, Heather Watson and Brendan Quigley are in need of food… fast! They touch on a McDonald’s fail as well as a great rivalry between Wendy’s and Burger King. As well how a business can start a rivalry and do it well.

 

Tracking you on your mobile device is easier than one may think. A recent study demonstrated that a mobile and can access enough GPS information through a mobile ad and an app to pinpoint people within minutes of their locations. We talk about tracking and the benefit for marketers; as well as the overall creepiness of it all.

 

Facebook and Google have been found to be pushing the boundaries of political advertising; giving a boost to political ads. We chat about what it means for future elections and how Facebook and Google should respond.

 

A food truck owner has had to shut down her business after she made some inappropriate comments online following the recent Vegas shooting. We talk about the impact of making statements on social media and what businesses should avoid.

 

Links:

Geolocating people through mobile ads

Burger King gets cheeky with Wendy’s

Episode 1: Wendy’s Social Media Secrets

Facebook and Google get political

Food Truck Shut Down After Facebook Rant

 

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More Episodes

Episode 7 - Bribes, Sugar and Phallic Images

November 9, 2017

The next best thing to sex, drugs and rock and roll! Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking all things bad in marketing.

 

First, Tesla is offering affiliate links to writers promoting their brand. Is it advertising or is it journalism? We talk about the importance of instilling consumer trust.

 

Gatorade is in hot water after they released a marketing game that makes the water look bad. Marketing games have been around since there have been games but Heather and Brendan look at how to do them right.

 

“Stranger Things” producer Netflix sends a themed pop-up bar a Cease and Desist letter, but it’s the most amazing letter ever. Proving that legal teams and creative departments can actually get along.

 

Finally, the popular Netflix show “Maya the Bee” gets in trouble after a phallic image appears in one of their episodes. A reminder that quality assurance plays an important role in the production.

 

Links:

Tesla Bribing Writers?

Gatorade vs. Water

Netflix sends amazing C&D Letter

Phallic Image Appears in Netflix Episode

 

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Episode 6 - Socializing

November 2, 2017

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about some of the latest trends in social media.

 

First, a look at Twitter’s move to increase tweet length to 280 characters. The impact it has on the platform and how users are leveraging it.

 

Instagram has now launched shoppable posts in a partnership with Shopify and Big Commerce. What does the shift mean for users and advertisers?

 

On the topic of Instagram, we further delve in to Influencer Marketing; looking at three categories of influencers and some of the challenges and opportunities faced with starting an influencer marketing campaign.

 

Heather and Brendan feel a little nostalgic about a Reese’s ad on Snapchat featuring 80’s classic video game Pac Man.

 

Finally, what should businesses do when approaching social media in general? We explore how to get started and some of the fundamentals when using social media for business purposes, including some out of the box suggestions.

 

Links:

Twitter rolls out 280 Character Tweets

Shoppable posts featuring Shopify and Bigcommerce retailers

What Influencer Marketing is all about

Reese’s Pac-Man ad on Snapchat

Play the PC Version of the game here

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Episode 5 - iPhone Ten? X? 9? It’s here!

October 26, 2017

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are swooning over Augmented Reality on the eve of the iPhone X sales launch. From waiting in line to how big retailers are using AR, we are looking at how AR will impact marketing campaigns.

 

The Consumerist is reporting that people aren’t waiting in line for iPhones any more. Has demand decreased? Are people less enamoured with the brand? Will you be waiting in line to get the latest hardware?

 

We look at some stats on AR use in marketing campaigns. Brendan helps us geek out a little by sharing some ideas on how businesses can get started on building and creating a campaign that uses AR.

 

Retail giant Toys R Us have launched a new app that is AR based that allows users to play with toys while in store. The app is designed to be used in store and we chat about the possible implications on toy buying experience.

 

Ikea was an early adopter of AR with a mobile app but they’ve dusted it off and relaunched it to create a more sophisticated in-home shopping experience. We’re looking at ways other types of businesses that are a natural fit for AR.

 

ModiFace is using AR for hair colour simulation. We look at this and whether or not it’s worth it for a business to be an early adopter with the technology for marketing campaigns.

 

Links:

People Don’t Need to Wait in Line for an iPhone

AR’s role in the marketing mix may grow

Toys R Us launches new in-store AR app

Ikea’s New AR App is Different

ModiFace adds 3D hair colour simulation to AR app

 

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Episode 4 - All about acorns

October 19, 2017

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley share a little bit about their business, acorn30 and expertise. Basically it’s how a couple of tech nuts went from freelancing to starting a company.

 

Starbucks bucks the trend by shifting away from Pumpkin Spice as the fall flavour to Maple Pecan. We look at how businesses identify trends and hook into them to build brand awareness and sales.

 

Uber is once again under the microscope but this time for how they are using, storing and sharing data they collect. Heather and Brendan look at how businesses should be approaching data collection.

 

Finally, outdoor living retailer L.L. Bean takes outdoor living seriously. Their latest New York Times ad gets people to actually go outside. We look at brand experiences and creating anticipation and loyal customers.

 

Links:

Starbucks has a new trendy flavour

Uber mishandles customer data

LL Bean Advertising Gets People Outside

 

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Episode 3 - Attacking Advertising

October 11, 2017

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley are discussing trends to restrict digital advertising. Whether it’s under the guise of improving user experience or protect privacy, there is a movement to change how advertisers use digital advertising.

 

Finally, blaring videos won’t auto-play while you scroll through sites. Both Chrome and Safari will be muting auto-play videos and we look at how this will impact users and publishers.

 

The latest Apple Keynote revealed that Safari will be blocking tracking cookies. We explore how the technology works and what it could mean for advertisers who are using the technology.

 

The Ontario Government has stopped a pharmaceutical companies from using a voucher scheme that was potentially impacting the quality of health care Canadian’s were receiving. Heather and Brendan talk about how Canadian’s have an expectation for unbiased healthcare and what it means when their trust is breached.

 

The iPhone 8, 8 Plus and X will have better support for Augmented Reality which means that AR is about to move into the mass market. We discuss ways that businesses can use AR to their advantage to attract customers or to enhance customer experience.

 

Links:

Auto-Play is About to Die

Blocking Cookies Hurts User Experience

How Cookie Blocking Will Work

Drug Company Scheme Stopped

Augmented Reality is a Reality

 

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Episode 2 - Happy Thanks-Christmas

October 4, 2017

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley start looking ahead to the holiday retail sales and what retail businesses can do to prepare to have a successful 4th quarter.

 

We look at what businesses should be doing to plan their marketing strategy heading into the holiday season. Including some of the tools retailers can use to attract customers and make sales.

 

A surprising report from Marketwatch reveals that despite what some may think, bricks and mortar stores are making bank and increasing the number of seasonal hires. Whether it’s retail sales staff or in fulfillment centres, there is an increase in hiring in the retail sector.

 

Big Canadian Malls are also thriving. There are some staggering numbers about mall traffic and mall sales. Heather and Brendan discuss what this means for bricks and mortar stores and how small retailers can cash in.

 

Canadian cell phone rates are the highest in the developed world. A recent report tries to explain it and we discuss the evolution of cell companies and rates in Canada and how it came to be so expensive.

 

Links:

Holiday Planning

Hiring Trends on the Rise

Staggering Mall Numbers

Canadian Cell Phone Rates

 

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Episode 1 - Seventh Time’s The Charm

September 25, 2017

Welcome to the premier edition of The Marketing Podcast. We’re thrilled to be bringing you this episode after many months of planning and multiple recordings.

 

In this episode, Heather Watson and Brendan Quigley dig in and discuss some of the tricks that fast food giant Wendy’s uses in their social media management. This is a great discussion about developing personas not for your customers but for your own brand.

 

We also talk about how one Canadian business threatened an Edmonton man with a defamation lawsuit after he left a negative review. Brendan and Heather talk about how to handle reviews; everything from monitoring them to responding to them.

 

Also we touch on the impact of influencer marketing as Selena Gomez blows up Elle Fanning’s Instagram account. There is an important change in how influencers are identifying ads and sponsored content that you should know before you engage with one.

 

Finally, Tesla owners in the Florida area got a free battery life upgrade in anticipation of Hurricane Irma. We explore the value of a software patch as an upgrade as well as how businesses react in the wake of critical events can make them stand out both positively and negatively.

 

Links:

Wendy's Restaurant Social Media Secrets

Defamation Lawsuit for Bad Review

Selena Gomez and Influencer Marketing

Tesla Responds to Hurricane Irma

 

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To help out the show:

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The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

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