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January 18, 2018 Episode 17 - Voice Assistants and Customer Loyalty

Today on The Marketing Podcast, Heather and Brendan are talking about those shiny new voice assistant devices that many people got over the holidays. There are some unique partnerships and uses that they explore.

 

KFC and Alexa pair up to make Amazon fun providing chicken jokes, pick-up lines, random chicken thoughts and quizzes. The KFC bot can be activated by saying “Ask KFC to talk chicken to me”.

 

A recent study shows how consumers will use voice technology in the near future. By 2020 there will be 7.5 billion digital assistants in the world. Heather and Brendan talk about how consumers are accepting assistants in our phones as virtual assistants but they don’t like bots and machine learning.

 

Smart home devices make life easier but in the rush to push out IoT devices that are easy to use, security measures are being ignored. Heather and Brendan talk about some of the business opportunities around IoT security and service.

 

eBay now allows users to search items through Google Assistant, find them and send them to a user’s phone. This bot opens up the discussion for Heather and Brendan about optimizing search for a voice. What does it mean for marketers to ensure that the bots and voice assistants are serving brands or products to voice assistant search.

 

Links:

Talk Chicken To Me

How People Will Use Voice Technology

Smart Home Devices Raise Cybersecurity Risks

Google Assistant and Ebay to Your Phone

 

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