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May 3, 2018 Episode 32 - Comparing Apples to Googles

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about a mashup of things including debating whether it’s font or typeface.

 

First, Heather celebrates how a graphic designer redesigned well recognized logos replacing the brand name with the font name. This launches a discussion about choosing fonts to represent your brand.

 

In an attempt to get people to enjoy life, Minute Maid has launched their #ThisIsGood campaign that encourages parents to post imperfect photos. The brand conducted a survey which identified staggering numbers about how people don’t post photos unless they’re perfect.

 

There are new IAB advertising standards in place that help people track mobile advertising effectiveness and ROI. It’s going to get a bit jargony and nerdy here, hang on.

 

A report is out and it shows that Taco Bell is handing it to Wendy’s on social media. Heather and Brendan talk about the rankings and what we can learn from the big brands.

 

Finally, Heather and Brendan swoon about IFTTT and what they use it for.

 

Links:

Font Names For Brand Names

Minute Maid This is Good Campaign

New IAB Standards

Quick Serve Restos Battle it out on Social

Favourite Thing: IFTTT

 

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