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May 10, 2018 Episode 33 - Everything Snapchat

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about Snapchat News.

First, DJ Khaled gets in a bit of hot water after some of his sponsored posts aren’t disclosed as such and his lifestyle snaps are questionable. Heather and Brendan talk about the importance of disclosing and targeting ads at their intended audience.

Snapchat is testing e-commerce and shoppable posts. This is a new feature that will open up another sales channel for businesses worth keeping an eye on.

Group video chat is now a thing in Snapchat. Heather and Brendan talk about how people are using the tool.

After sustaining big losses on Snaps Spectacles product, they’ve decided to re-launch it. Making Heather and Brendan wonder… why?

Links:

DJ Khaled Scrutinized

Shoppable Posts in Snapchat

Group Video Chat

Spectacles Re-launch

Favourite Things: Google Analytics

 

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