October 4, 2017 Episode 2 - Happy Thanks-Christmas

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley start looking ahead to the holiday retail sales and what retail businesses can do to prepare to have a successful 4th quarter.

 

We look at what businesses should be doing to plan their marketing strategy heading into the holiday season. Including some of the tools retailers can use to attract customers and make sales.

 

A surprising report from Marketwatch reveals that despite what some may think, bricks and mortar stores are making bank and increasing the number of seasonal hires. Whether it’s retail sales staff or in fulfillment centres, there is an increase in hiring in the retail sector.

 

Big Canadian Malls are also thriving. There are some staggering numbers about mall traffic and mall sales. Heather and Brendan discuss what this means for bricks and mortar stores and how small retailers can cash in.

 

Canadian cell phone rates are the highest in the developed world. A recent report tries to explain it and we discuss the evolution of cell companies and rates in Canada and how it came to be so expensive.

 

Links:

Holiday Planning

Hiring Trends on the Rise

Staggering Mall Numbers

Canadian Cell Phone Rates

 

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