Today on The Marketing Podcast, we’re exploring some of the products that are being tested and where we may see some trends in the word of marketing.

 

First, Google is testing a product that is called Bulletin which is an app that publishes hyperlocal stories. It encourages everyday people to post stories about what is happening in their community. Brendan suggests that it already exists through social media however the fact that journalists and the community are able to populate stories with a news focus it is a good platform to reach niche audiences.

 

Who doesn’t want to stream their video games on Chromcast? Well Google is testing video game streaming that would allow streaming on Chromcast or a yet to be released console. Heather and Brendan speculate about what this could mean but they touch on the fact that professional gamers have audiences that are worth targeting because of the amount of time that visitors spend watching. While live streaming is coming to games first, there are many other live streaming events happening that could bring brands new audiences.

 

Facebook is testing a downvote button! They want us to know that it’s not a ‘dislike’ button, rather a way for the community to alert people to content that goes against Facebook’s Terms of Service or inappropriate content. The intention is to provide a way for people to give feedback on comments on page posts. Once downvote is selected, users see an additional set of reporting options.

 

We again touch on Instagram testing a re-gram feature which so many users are hoping for. Of course there are many apps that do it but users want it baked in. As well, Instagram has recently announced that businesses can schedule posts using verified third party services. We talk about how this impacts businesses and their use of Instagram.

 

Links:

Google Bulletin

Game Streaming on Chromcast

Facebook Testing Game Streaming

Facebook Testing Downvote Button

Insta testing Re-gramming

 

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More Episodes

Episode 23 - Not According To Plan

March 1, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley explore some stories when things don’t quite pan out. Even big brands like MercedesPepsi and the Canadian Government make marketing gafs.

 

First, a planned Superbowl Campaign didn't make it out of the gate on that important night. Mercedes had planned for a contest that didn’t deliver when their servers crashed. Heather and Brendan talk about how they made it right and recovered from the high stakes campaign.

 

Pepsi launched “Lady Doritos” without launching it and then quickly canceled the launch. If you hadn’t heard, the CEO went on the record about a new Doritos product tailored for women but after getting backlash company officials said the product was never in the works.

 

Heather and Brendan talk about whether or not tweeting makes sense when it requires 12 levels of approval. It was revealed that a Department within the Canadian Government has spent more than $100,000 in overtime a year to send roughly 50 tweets a month.

 

An ongoing feud between a travel blogger and a hotel property owner has taken new heights. Heather and Brendan talk more about influence marketing and who is coming out on top of this online feud.

 

Links:

Mercedes Takes a Loss at Superbowl

Lady Doritos

How Much Does a Tweet Cost

Travel Blogger vs. Hotel

 

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Episode 22 - To Snap or To Insta?

February 22, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking mostly about Snapchat and Instagram. So charge up your cellphones and grab your selfie stick; we’re in for a fun show.

 

First however, Brendan tells Heather about a disappearing chatroom that can only be accessed when you have 5% or less battery life. The app allows users to commiserate together when their batteries get low. Fun for Brendan, no so much fun for Heather.

 

Gen Z and Millennials are using Snapchat. If that doesn’t surprise you, Brendan and Heather have some numbers about their usage of the app at live events. Brendan talks about some fun ways to engage this audience using filters.

 

Could a re-gram feature be coming soon to Instagram? Re-sharing to stories is being tested in the app and Heather and Brendan talk about metrics on stories. Heather talks a little about what businesses should be sharing in their Instagram and Snapchat content strategy.

 

Brendan has some fun stats on usage of Snapchat and Instagram. They talk about Daily Active Users and if it matters. Ultimately, it’s not about usage rather, who the users are by way of demographics.

 

Links:

 

Disappearing Chatroom

Gen Z send snaps at events

Regram on Instagram Soon?

Snapchat by the numbers

Instagram by the numbers

 

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Episode 21 - Rules and Regulations

February 15, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about messaging; who controls the message, how you get the message out and whether or not it all makes sense.

 

The past six months has been challenging for app developers publishing in the Apple App Store. Heather talks about the roller coaster of apps getting approved and then booted out of the App Store. It is a widespread issue affecting large and small businesses alike. Brendan talks about how businesses can still publish in the App store within the criteria and what businesses should be on the lookout for.

 

In a slightly embarrassing moment, Google flagged its own ad as spam on YouTube. Their ad violated their terms of service but it was quickly caught and fixed. Heather and Brendan talk about censorship and advertising.

 

New regulations about advertising to children are being proposed in Canada. Heather and Brendan talk about the role of government in regulating advertising and the role that regulations play in advertising.

 

Links:

Apple Publishing Guidelines

Apple Rules - June 21, 2017

Apple Rules - December 8, 2017

Knockoff Crypto Wallet In the App Store

Apple Rules - December 20, 2017

Google Marks Its Own Ad as Spam

Advertising To Kids

 

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Episode 20 - It’s a GREAT Day!

February 8, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about the recent Facebook News Feed changes. Google is now indexing sites based on mobile responsiveness as well, we’re talking about Reddit and how it all works. Finally, a fun partnership between Travelocity and Tinder.

 

Facebook is once again changing the News Feed to crack down on clickbaiting. In an attempt to reduce the spammy clutter, they will be demoting content that is fake news, spammy and click bait. Heather and Brendan talk about forced engagement and rules around contesting on Facebook. The platform is also removing the disputed flags on fake news and showing verified news sources instead.

 

Mobile Indexing has now begun. Brendan digs in about what it means and how businesses can make sure their websites meet this new criteria. It will be a slow transition with no dates but Heather talks about how now is the time for businesses to make their sites mobile responsive and what you can do.

 

Are you on Reddit? Heather and Brendan talk about their latest mobile upgrade and what the platform is all about; how it works and what’s going on in that corner of the internet. We talk about whether or not there are merits for businesses to engage on Reddit and how they can engage in a meaningful way with the community.

 

Recently a contest launched with Travelocity that targets Tinder. Heather and Brendan talk about the creativity of the campaign and how they’re looking to reach into new markets. It’s a great demonstration of creative partnerships to achieve marketing goals.

 

Links:

Facebook stops clickbaiting

Facebook is showing reliable sources

Google’s Mobile First Indexing

Reddit Updates Mobile App

Travelocity Mates Up with Tinder

 

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Radio Sessions 2: Super Bowl LII Advertising

February 5, 2018

It’s the post Super Bowl wrap! Heather Watson was invited as a guest on FM 90.5 where she did a recap of some of the best ads on the big game. Tune in to hear Heather’s favourites, some of the themes and who came out a winner on TV and in social media.

 

What were some of your favourites? Tweet us!

 

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Episode 19 - Super Excited for Super Bowl Ads

February 1, 2018

Today on The Marketing Podcast, Super Bowl is coming up and Heather’s excited to watch the ads and the half-time show. This episode takes us on a journey about the value in sports advertising, whether it’s little league or your local team, what kind of value this type of advertising offers businesses.

 

There’s big money to be made in Super Bowl advertising. A 30-second spot on the big event is $5 million. NBC stands to make big profits on this years’ event. Who says television advertising is dead?

 

Coke has an ad spot booked for 2018 and they’ve confirmed that they will not be running any repeats this year. Last year they repeated ads resurrecting their old ads which is normal for other television ads but not for Super Bowl.

 

After three years, Honda has decided to pull their ads from Super Bowl this year because the timing doesn’t align with their marketing calendar. Heather and Brendan talk about how value and timing impact campaigns.

 

Heinz Ketchup didn’t on the Super Bowl but leveraged the event to do their own campaign. Instead of investing in the pricey ad spot, they gave their employees the day off after Super Bowl and started a petition to make the Monday after a national holiday.

 

Links:

NBC Expects more than $1B

Coke Does New Ad for 2018

Honda Stops Super Bowl Campaign

Oreo Won Super Bowl

Heinz Gives Back to their Employees

 

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Episode 18 - 2018 Website Resolutions

January 25, 2018

Today on The Marketing Podcast, we are talking about resolutions you should make for your website. We’ve found a great little roundup of eight things you should consider for your website this year. Brendan and Heather break down the list and dive into how businesses can act on them.

 

First on the list, is it time for a website makeover? Heather and Brendan look the lifespan of websites and how to know whether or not it’s time to rebuild your site from scratch.

 

Next are loyalty programs. You don’t need to be a big chain to launch a customer loyalty program and it’s easy to add something to your site to reward customer loyalty.

 

We also explore the benefits of adding live chat, on-site personalization and great return policies and how they add to your customer experiences and increases sales.

 

Finally, mobile first design, marketing automation and updated photography also add value to your site. Heather and Brendan are talking about how to make all that work to update your site.

 

Links:

Source Article

 

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Radio Sessions 1: 2018 Website Resolutions

January 23, 2018

Recently Heather Watson was a guest on FM 90.5 and she was talking about things businesses should be looking at for their websites. This is a great little lead in to a deeper conversation that Heather and Brendan Quigley will be chatting about in Episode 18.

 

There’s some good stuff here so have a listen!

 

Links:

Full outline of the 8 Website Resolutions

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Episode 17 - Voice Assistants and Customer Loyalty

January 18, 2018

Today on The Marketing Podcast, Heather and Brendan are talking about those shiny new voice assistant devices that many people got over the holidays. There are some unique partnerships and uses that they explore.

 

KFC and Alexa pair up to make Amazon fun providing chicken jokes, pick-up lines, random chicken thoughts and quizzes. The KFC bot can be activated by saying “Ask KFC to talk chicken to me”.

 

A recent study shows how consumers will use voice technology in the near future. By 2020 there will be 7.5 billion digital assistants in the world. Heather and Brendan talk about how consumers are accepting assistants in our phones as virtual assistants but they don’t like bots and machine learning.

 

Smart home devices make life easier but in the rush to push out IoT devices that are easy to use, security measures are being ignored. Heather and Brendan talk about some of the business opportunities around IoT security and service.

 

eBay now allows users to search items through Google Assistant, find them and send them to a user’s phone. This bot opens up the discussion for Heather and Brendan about optimizing search for a voice. What does it mean for marketers to ensure that the bots and voice assistants are serving brands or products to voice assistant search.

 

Links:

Talk Chicken To Me

How People Will Use Voice Technology

Smart Home Devices Raise Cybersecurity Risks

Google Assistant and Ebay to Your Phone

 

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