Today on The Marketing Podcast, Heather Watson and Brendan Quigley are thinking ahead to the Christmas retail season. They’re exploring some of the latest trends in retail and looking at how small retailers can use the latest technology.

 

Links:

Microsoft Technology to Eliminate Checkout Counters

New Google Features

Walmart Experiments

Etsy Seller Subscriptions

 

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More Episodes

Radio Sessions 12 - Happy Birthday Internet

July 2, 2018

Heather Watson is back on FM 90.5 with Jordan Mercier. They are talking about the early days of the internet as well as how Volkswagon and Audi vehicles can be hacked and that Twitter is now caught up in the Cambridge Analytica mess.

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Episode 40 - Another Facebook Show

June 28, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are once again talking about Facebook news. The platform is ever-changing so we’re devoting an entire episode to their most recent changes.

 

Links:

Facebook Advertisers Must Get Consent

Facebook Tracks Mouse Movements

No More Junk Products on Facebook

New Privacy Safeguards

 

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Radio Sessions 11 - Social Media in Times of Crisis

June 25, 2018

Heather Watson is a guest on FM 90.5 talking about social media during times of crisis with Jordan Mercier. Is it a good thing or a bad thing and how do companies respond.

 

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Episode 39 - The Big 4

June 21, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about the big four in social media: SnapChat, Instagram, Facebook and Twitter. They’re all rolling out new features and Heather and Brendan are diving in to discuss.

 

Links:

SnapChat Delete Chats

Instagram’s Algorithm Explained

Facebook Stats

Twitter Shift

 

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Radio Sessions 10: AR FTW

June 18, 2018

Heather Watson was on The Regulars FM 90.5 talking about Eminem embracing Augmented Reality at Coachella as well as some 80s throwback to Top Gun and Dallas.

 

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Episode 38 - Nerdy Marketing

June 14, 2018

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing.

Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this.

Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is changing to mobile video.

Coca Cola has launched a mobile app that goes with their Freestyle dispensers. The app lets users make recipes and the beverage manufacturer track data. This spurs a conversation around personalization incorporating it into the shopping experience.

Finally, our Favourite Thing is Everlance. Heather and Brendan both talk about why and how they use the mileage tracking app.

Links:

Hyundai Mobile Payments

Clorox Breaks the 4th Wall

Coca-Cola Freestyle App

Favourite Thing: Everlance

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Radio Sessions 9: April Fools Day

June 11, 2018

Heather Watson joined FM 90.5 after April Fools Day to do a round up of some of the best pranks for 2018.

 

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Episode 37 - The Business of Cannabis

June 7, 2018

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products.

 

Hill Street, maker of alcohol free beer and wine, have formulated a new cannabis infused beverage. Heather and Brendan dive in to creating market share and how new legislation creates new opportunities.

 

Fleurish Cannabis is a company founded by women that targets cannabis to women. They’ve launched some new packaging that is geared toward this audience and are working within tight government imposed packaging rules. Heather and Brendan talk about the challenges in industries and guerilla marketing tactics that can be used to get your brand and product in front of people.

 

In Newfoundland and Labrador, grocery store giant Loblaw is looking to sell cannabis products through their tobacco centres. They’re mum on the overall plan but if they’re involved, they no doubt see the revenue potential.

 

On our Favourite Things, Heather and Brendan talk about Google’s video chat platform, Meet.

 

Links:

 

New Cannabis Infused Beverage

Fleurish Cannabis Branding

Health Canada Cannabis Packaging Rules

Loblaw Wants to Sell Cannabis

Favourite Things: Meet

 

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Radio Sessions 8 - Zuckerberg at Senate

June 4, 2018

Another special episode of Heather Watson on FM 90.5. Facebook is still topical and Heather shares her favourite Twitter and Instagram accounts to follow. As well, Google employees have signed a petition to stop Google from partnering with the Pentagon.

 

Links:

Heather’s Favourite Twitter

  1. StephenAtHome
  2. Wendys
  3. Brilliant_Ads
  4. Chuck_Facts
  5. KatyPerry

 

Heather’s Favourite Instagram

  1. Andrew Knapp
  2. Daily Dose
  3. Miley Cyrus
  4. Lego
  5. Guardian

 

Thanks for Listening!

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