On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley share a little bit about their business, acorn30 and expertise. Basically it’s how a couple of tech nuts went from freelancing to starting a company.

 

Starbucks bucks the trend by shifting away from Pumpkin Spice as the fall flavour to Maple Pecan. We look at how businesses identify trends and hook into them to build brand awareness and sales.

 

Uber is once again under the microscope but this time for how they are using, storing and sharing data they collect. Heather and Brendan look at how businesses should be approaching data collection.

 

Finally, outdoor living retailer L.L. Bean takes outdoor living seriously. Their latest New York Times ad gets people to actually go outside. We look at brand experiences and creating anticipation and loyal customers.

 

Links:

Starbucks has a new trendy flavour

Uber mishandles customer data

LL Bean Advertising Gets People Outside

 

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More Episodes

Episode 3 - Attacking Advertising

October 11, 2017

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley are discussing trends to restrict digital advertising. Whether it’s under the guise of improving user experience or protect privacy, there is a movement to change how advertisers use digital advertising.

 

Finally, blaring videos won’t auto-play while you scroll through sites. Both Chrome and Safari will be muting auto-play videos and we look at how this will impact users and publishers.

 

The latest Apple Keynote revealed that Safari will be blocking tracking cookies. We explore how the technology works and what it could mean for advertisers who are using the technology.

 

The Ontario Government has stopped a pharmaceutical companies from using a voucher scheme that was potentially impacting the quality of health care Canadian’s were receiving. Heather and Brendan talk about how Canadian’s have an expectation for unbiased healthcare and what it means when their trust is breached.

 

The iPhone 8, 8 Plus and X will have better support for Augmented Reality which means that AR is about to move into the mass market. We discuss ways that businesses can use AR to their advantage to attract customers or to enhance customer experience.

 

Links:

Auto-Play is About to Die

Blocking Cookies Hurts User Experience

How Cookie Blocking Will Work

Drug Company Scheme Stopped

Augmented Reality is a Reality

 

Thanks for Listening!

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To help out the show:

  • Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.
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The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

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Episode 2 - Happy Thanks-Christmas

October 4, 2017

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley start looking ahead to the holiday retail sales and what retail businesses can do to prepare to have a successful 4th quarter.

 

We look at what businesses should be doing to plan their marketing strategy heading into the holiday season. Including some of the tools retailers can use to attract customers and make sales.

 

A surprising report from Marketwatch reveals that despite what some may think, bricks and mortar stores are making bank and increasing the number of seasonal hires. Whether it’s retail sales staff or in fulfillment centres, there is an increase in hiring in the retail sector.

 

Big Canadian Malls are also thriving. There are some staggering numbers about mall traffic and mall sales. Heather and Brendan discuss what this means for bricks and mortar stores and how small retailers can cash in.

 

Canadian cell phone rates are the highest in the developed world. A recent report tries to explain it and we discuss the evolution of cell companies and rates in Canada and how it came to be so expensive.

 

Links:

Holiday Planning

Hiring Trends on the Rise

Staggering Mall Numbers

Canadian Cell Phone Rates

 

Thanks for Listening!

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To help out the show:

  • Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.
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The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

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Episode 1 - Seventh Time’s The Charm

September 25, 2017

Welcome to the premier edition of The Marketing Podcast. We’re thrilled to be bringing you this episode after many months of planning and multiple recordings.

 

In this episode, Heather Watson and Brendan Quigley dig in and discuss some of the tricks that fast food giant Wendy’s uses in their social media management. This is a great discussion about developing personas not for your customers but for your own brand.

 

We also talk about how one Canadian business threatened an Edmonton man with a defamation lawsuit after he left a negative review. Brendan and Heather talk about how to handle reviews; everything from monitoring them to responding to them.

 

Also we touch on the impact of influencer marketing as Selena Gomez blows up Elle Fanning’s Instagram account. There is an important change in how influencers are identifying ads and sponsored content that you should know before you engage with one.

 

Finally, Tesla owners in the Florida area got a free battery life upgrade in anticipation of Hurricane Irma. We explore the value of a software patch as an upgrade as well as how businesses react in the wake of critical events can make them stand out both positively and negatively.

 

Links:

Wendy's Restaurant Social Media Secrets

Defamation Lawsuit for Bad Review

Selena Gomez and Influencer Marketing

Tesla Responds to Hurricane Irma

 

Thanks for Listening!

To share your thoughts:

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To help out the show:

  • Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.
  • Subscribe on iTunes or Google Play.

 

The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

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