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October 11, 2017 Episode 3 - Attacking Advertising

On this episode of The Marketing Podcast, Heather Watson and Brendan Quigley are discussing trends to restrict digital advertising. Whether it’s under the guise of improving user experience or protect privacy, there is a movement to change how advertisers use digital advertising.

 

Finally, blaring videos won’t auto-play while you scroll through sites. Both Chrome and Safari will be muting auto-play videos and we look at how this will impact users and publishers.

 

The latest Apple Keynote revealed that Safari will be blocking tracking cookies. We explore how the technology works and what it could mean for advertisers who are using the technology.

 

The Ontario Government has stopped a pharmaceutical companies from using a voucher scheme that was potentially impacting the quality of health care Canadian’s were receiving. Heather and Brendan talk about how Canadian’s have an expectation for unbiased healthcare and what it means when their trust is breached.

 

The iPhone 8, 8 Plus and X will have better support for Augmented Reality which means that AR is about to move into the mass market. We discuss ways that businesses can use AR to their advantage to attract customers or to enhance customer experience.

 

Links:

Auto-Play is About to Die

Blocking Cookies Hurts User Experience

How Cookie Blocking Will Work

Drug Company Scheme Stopped

Augmented Reality is a Reality

 

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